Papers - Di Gangi et al. (2010) - Getting customers’ ideas to work for you

5 important questions on Papers - Di Gangi et al. (2010) - Getting customers’ ideas to work for you

What were the main triggers of Challenge 1; Understanding the Ideas?

Lack of detail and communication medium.

What were the main triggers of Challenge 2; Identifying Ideas?

  • Volume of ideas
  • Idea duplication
  • Minority opinion influence
  • Urgency to respond  (to what do we respond?)

What were the main triggers of Challenge 3; Protecting Ideas?

Balancing information disclosure to UIC members and protecting important information from competitors
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What were the main triggers of Challenge 4; Sustaining the User Innovation Community?

Commucating with the community, maintaining user engagement.

What are the seven recommendations that address the key challenges?

  1. Create a user toolkit
  2. Strategic positioning of personel
  3. Engage Lead Users
  4. Promote Self-Governance
  5. Respond Quickly, Ask questions
  6. If you let them vote, make it count
  7. Present progress clearly

The question on the page originate from the summary of the following study material:

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