Rules for Managing Global Innovation - Wilson et al

19 important questions on Rules for Managing Global Innovation - Wilson et al

What is one of the chief enablers of dispersed innovation?

The experience of participating sites in working on global projects

What is the main idea behind "Start Small"?

To be effective, teams have to develop a new set of collaboration competencies and establish a collaborative mindset by running small, dispersed projects involving just two or three sites before a project launch.

What are some positive outcomes of "Starting Small"?

  • Quickly feeling comfortable collaborating with colleagues at other sites.
  • Quickly develop consensus on working practices and protocols
  • Reinforcing trust between members of different sites 
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What is the second rule and what are some negative side effects if not followed?

Provide a stable organisational context
  • Concerns about job security
  • Loss of focus
  • Turf battles flare up
  • Management focus is elsewhere in the company

How does one provide for a stable organisational context?

Managers need to anticipate the possible toxic side effects of reorganisation, and shelter teams as much as possible from disruptions. They should create a sense of stability and bolster employees' sense of self worth

What should the role of senior managers be with globally innovative teams, and how does this differ with traditional teams?

Senior managers should take up the role of arbiter, risk manager, and ultimate decision maker. In co-located settings, teams are ususally more free to make their own decisions, because they can rely on informal communication and feedback mechanisms, allowing them to spot difficulties early on and amend them.

What does rule number four entail?

In addition to a fully engaged senior manager, rule number four prescribes a strong project management team and strong team leaders, supported by robust tools and processes, to drive the project on a day-to-day basis.

What is the fourth rule and why is this necessary?


Use rigorous project management and seasoned project managers.
To impose discipline, structure, and a shared sense of purpose across the locations

What is the fifth rule and why can't all sites carry equal weight?

Appoint a lead site.
Each site involved in global innovation will see the project through the prism of its own contribution and context, rather than putting the bigger picture first.

What does the site taking the lead make sure of?

It takes the responsibility of delivering the project on time and on budget, ensuring prompt decision making.

What are some drawbacks of equality amongst all sites in a global innovation project?

Every decision has to be negotiated among multiple sites, each site defends its own corner, slowing down every process.

What is the sixth rule and how can one best implement this?

Invest time defining the innovation.
By introducing a short period of colocation between different functions and sites. A global innovation project can't be effective withouth some colocation where trust and relationships are build.

What is the seventh rule, and how does this relate with global innovation?

Allocate resources on the basis of capability, not availability.

The basic rational of global innovation is to bring distinctive and differentiated knowledge from all over the world to create unique innovations.

What is the eight rule and how does it compare to rule nr. 7?

Build enough knowledge overlap for collaboration.
Sites must be selected based on unique capabilities and knowledge (rule 7), but there has to be a small degree of knowledge overlap to anticipate potential interdependecies

What are some reasons why work is outsourced?

  • To access specific competencies
  • To reduce development time
  • To cut costs

What is rule nine and how does it compare to rule number six?

Limit the number of subcontractors and partners.
Just as with rule number six, where some colocation is necessary to establish trust and build relationships, Choosing partners or subcontractors located close to one of the internal project sites will reduce the potential for cross-cultural misunderstandings and will support face-to-face communication

What is one of the key elements of successfully executing global projects?

Communication channels that go as far as possible to replicate the richness of colocated communication

What are some key elements that a global communication armory must include?

  • Information and Communications Technologies (ICT), email, web meetings, social media platforms, etc.
  • General travel budget for face-to-face visits, project team meetings, and temporary transfer for key people
  • A web of cross site reporting lines

What is a major drawback of solely relying on ICT solutions for communication?


They tend to mask differences between locations, leading to misunderstandings and tension.

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