(Drury) The Budgeting Process - The strategic planning, budgeting and control process - Strategic planning process
5 important questions on (Drury) The Budgeting Process - The strategic planning, budgeting and control process - Strategic planning process
What is a strategic plan/long-term plan?
What is the hierarchy of objectives according to Johnson, Scholes and Whittington?
2. Corporate objective
3. Unit objectives
What is the mission of an organization? (4)
1. purpose
2. its reason for existence
3. the nature of the business it is in
4. the customers it seeks to serve/
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What are unit objectives?
How are corporate objectives an unit objectives related?
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