Conversion Optimization
3 important questions on Conversion Optimization
Online marketing funnel
2 Captivating
3 Deciding
4 Ordering
5 Paying
6 Binding
How can you make sure visitors trust your website?
2 Reviews
3 Quality marks (keurmerk)
4 Provide contact details
5 brand awareness
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Cross selling and up selling
• Cross-selling: sell related products to visitor on top of the product that the visitor already wants to buy
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