Conversion Optimization

3 important questions on Conversion Optimization

Online marketing funnel

1 Visiting
2 Captivating
3 Deciding
4 Ordering
5 Paying
6 Binding

How can you make sure visitors trust your website?

1 Safety certificates
2 Reviews
3 Quality marks (keurmerk)
4 Provide contact details
5 brand awareness

Cross selling and up selling

• Up-selling: sell a more expensive version of the product
• Cross-selling: sell related products to visitor on top of the product that the visitor already wants to buy

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