Summary: Economy
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1 Introduction
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1.1 Characteristics of the hospitality industry
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Services that target Business consumers = MICE- IndustryWhat is MICE?
Meetings
Incentives
ConferencesExhibitions -
Focus on the performance of an economy as a whole, and the factors that may lead to changes in its performance and sustainable growth over time
Macroeconomics -
Focus on choices made by individual consumers and producers, and the interactions in the markets that give them the most benefits
Microeconomics -
Exercise 1.2Given:GDP 2018 = € 385 billionGDP 2019 = € 400 billionInflation 2019: 3% QuestionNominal economic growth rate 2019?Real economic growth rate 2019?
Nominal economic growth rate
((400 billion - 385 billion) / 385 billion ) * 100 = 3,896 = 3,9%
Real economic growth rate
400 billion/1,03 = 3,88, 35 billion
((388,35 billion - 385 billion) / 385) * 100 = 0,87% -
3 Economics attrivutes of consumer and firms
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Economic concepts of demand and supplyWhy?
- To explore consumption and production behaviour
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Law of dismissing marginal utility
The cheaper units become, the more consumers will want to buy
The more units you possess, the less useful the next unit becomes. -
Lower price ->Income effect:Substitution effect:
Income effect: You buy moreSubstitution effect: you buy anequal amount and use the rest of the money for something else -
Quantity also determined by non – price factors:
–Income
–Taste
–Price of different products (substitutes and complements)
–Expected changes in income
–Expected changes in price
–Time (especially in hospitality services) -
Major non-price determinants of supplyy
- Cost of production
Technology Public policy: An essential determinant of supply of hospitality services
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Supply surplus whenSupply shortage when
(Qd - Qs)
Supply surplus when Qs >Qd
Supply shortage when Qs <Qd
(government sometimes pays surplus)
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