Summary: Economy

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  • 1 Introduction

  • 1.1 Characteristics of the hospitality industry

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  • Services that target Business consumers = MICE- IndustryWhat is MICE?

    Meetings
    Incentives
    Conferences
    Exhibitions
  • Focus on the performance of an economy as a whole, and the factors that may lead to changes in its performance and sustainable growth over time

    Macroeconomics
  • Focus on choices made by individual consumers and producers, and the interactions in the markets that give them the most benefits

    Microeconomics
  • Exercise 1.2Given:GDP 2018 = € 385 billionGDP 2019 = € 400 billionInflation 2019: 3% QuestionNominal economic growth rate  2019?Real economic growth rate  2019?

    Nominal economic growth rate 
    ((400 billion - 385 billion) / 385 billion ) * 100  = 3,896 = 3,9%

    Real economic growth rate

    400 billion/1,03 = 3,88, 35 billion

    ((388,35 billion - 385 billion) / 385) * 100 = 0,87%
  • 3 Economics attrivutes of consumer and firms

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  • Economic concepts of demand and supplyWhy?

    • To explore consumption and production behaviour
  • Law of dismissing marginal utility

    The cheaper units become, the more consumers will want to buy
    The more units you possess, the less useful the next unit   becomes.  
  • Lower price ->Income effect:Substitution effect:

    Income effect: You buy more

    Substitution effect: you buy an equal amount and use the rest of the money for something else
  • Quantity also determined by non – price factors: 


    –Income
    –Taste
    –Price of different products (substitutes and complements)
    –Expected changes in income
    –Expected changes in price
    –Time (especially in hospitality services)
  • Major non-price determinants of supplyy

    • Cost of production
    • Technology
    • Public policy: An essential determinant of supply of hospitality services
  • Supply surplus whenSupply shortage when

    (Qd - Qs)

    Supply surplus when Qs > Qd
    Supply shortage when Qs < Qd
    (government sometimes pays surplus)
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