Summary: Eigen Vak

Read the summary and the most important questions on eigen vak

• textbook

• what stages contain the Campaign Intervention Strategie?

  1. CTG and TA Confirmation
  2. Influence analysis
  3. prognosis
  4. CIS-design

• what is the aim of the Campaign Intervention Strategy?

  to produce a fully workable and scientifically validated intervention strategy and campaign plan that fulfills behavioral objectives

• what stages contain the implementation phase?

  1. Implementation Agency Brief
  2. Design
  3. Media Agency Brief
  4. Roll Out and Monitoring

• what are the aims of the implementation Phase?

  1. to create all campaign visuals, branding, logo's etc. and conduct all briefings for media channels used.
  2. ro roll out and manage the campaign
  3. to monitor campaign performance and make adjustments where necessary 

• what are the stages of phase 5 Measures of effectiveness (MOE)?

  1. Campaign performance
     
  2. measures of effectiveness
  3. project evaluation (return on investment)
  4. full project report

• what is the aim of phase 5 Monitoring, evaluation and learning?

  1. to statistically verify and accurately assess the effectiveness of the influence campaign
  2. to provide recommendations for the future, and highlight strengths and weaknesses of the campaign

• dag 1

  This is a preview. There are 11 more flashcards available for chapter 13/05/2019
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• what is the errors of omission v.s. errors of commission effect?

  1. in which, ceteris paribus, people prefer any errors for which they are responsible to have occurred through 'omission' of taking action, rather than through having taken an explicit action that later becomes known to have been erroneous.
     

• how is this target audience analysis designed?

  
  
  
  
  With close attention to how information is packaged and presented, so that it fits the human mind, and its cognitive and social abilities.

• which questions do you have to ask yourself when you have a belief about any theory or scientific point?

  
  

  1. What pieces of evidence are the key ones that led you to your current position?
     
  2. What definitive pieces of evidence would
     you need – that would satisfy everyone – to settle this matter and create agreement?
     

• what did human brains evolve to do?

  Reduce uncertainty