Summary: English Vocabulary
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8 Research 1
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Investigation into a specific market
Market research -
Element of marketing research; used to discover how people act and what they need
Consumer research -
The regular and repeated way in which people act
Behaviour patterns -
Investigation into psychological reasons why individuals buy a particular product or respond to a certain advertisement
Motivation research -
Analysis of information that you can easily find, i.e. without leaving your desk (by reading newspaper, internet, books, magazines, etc.)
Desk(top) research / secondary research -
Investigation by talking to people about a market, product, business sector etc.
Field research / primary research -
Used to gain an understanding of underlying reasons, opinions and motivations
Qualitative research -
Involves collecting large samples of data followed by statistical analysis
Quantitative research -
A conversation involving a number of people who are connected by some shared activity, interest or quality
A group discussion -
A meeting with a single respondent at which information is obtained about this person's behaviour, attitude, thoughts, preferences etc.
An in-depth interview
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