What is your Operating model? (Ross&Weill) - Operating model - Replication

3 important questions on What is your Operating model? (Ross&Weill) - Operating model - Replication

What is the meaning of the replication quadrant?

Replication: standardized independence
  • High level of process standardisation
    • BUs do (more or less) the same standard (almost) everything
  • Low levels of process integration
    • Every BU creates success in its own market

What is the growth strategy for the Replication quadrant?

  • Growth strategy
    • Organic: replicate best practices in new markets
    • Acquisition: expand market reach; rip & replace

How did the replication quadrant go for ING Direct?

  • One of the fastest growing companies ever
  • Start: 1997 Canada,
    • Phone bank, inspired by Dutch Postbank, new architecture
  • 2005: 9 countries, 13 million clients
    • Internet/e-mail/phone, in US café’s
    • Limited set of offerings
    • Low cost: operational cost < 1/5 of full-service bank
    • Higher interest rates for savings, lower rates for loans
  • Each country (business unit) is responsible for own bottom line success
  • Choose from standardized process modules and infrastructure components
  • use their own data but run similar processes

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