What is your Operating model? (Ross&Weill) - Operating model - Unification

4 important questions on What is your Operating model? (Ross&Weill) - Operating model - Unification

What is the definition of the Unification quadrant?

Unification: one machine
  • High level of process integration
  • High interdependence between units, little autonomy
  • High level of process standardisation
    • Common processes, common systems
    • Operational excellence, efficiency

What are the growth strategies for the unification quadrant?

  • Growth strategy
    • Organic: leverage economies of scale, grow products and markets incrementally
    • Acquisition: leverage existing foundation; rip & replace infrastructure

How can the unification quadrant be applied for the Delta Air Lines?
  • 1997
    • Low score KPI’s: late, luggage lost, many complaints
    • Silo’s in business & IT

  • Change: integration & standardization of 4 key processes
    • Client process
    • Operational process related to flights
    • Business reflexes
    • Employee relationship management
  • 2001: consistent in top-3 KPI-scores
  • However: bust after crisis 2001
    • Chapter 11 bankruptcy protection 2004, then. restart & reorganization, end 2006 back at position end 2001
  • A good foundation for execution is not a guarantee for success
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What are challenges and opportunities  for unification?

  • Challenge: Process integration (data standardization) makes acquisitions more challenging
  • Opportunity:
    • Process integration facilitates expansion into new markets through organic growth.
    • Enables acquisition through ‘rip & replace’ approach

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