Environment and situation analysis - internal analysis at micro level - Stratefic starting position
3 important questions on Environment and situation analysis - internal analysis at micro level - Stratefic starting position
Name the axes of abell diagram
- Problem solving (what)
- Market groups ( who)
- Technologie ( how )
Name the characteristics of a mission
- not to vaguely formulated but also not to restrictively defined
- fits the market environment
- the needs of the customer are the starting point
- based on specific competencies
- motivating
Name the 7 parts of the Mckinsey model
- Strategy: the objectives of the company and their choices made to achieve them
- Structure: The organisational structure, or the hierarchical organisation, and its coordination
- Systems: the primary and secondary processes in the company
- Style: The unwritten management rules
- Staff: the organisation's employees
- key skills: The employees specific skills and that of the organisation as a whole
- significant shared values: the standards and values of the organisation as well as employees' expectation
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