Environment and situation analysis - Predicting trends

5 important questions on Environment and situation analysis - Predicting trends

Name the six techniques that provide insight in trends

  1. extrapolution
  2. Demand-driven method
  3. Embryo theory
  4. analogy
  5. Analysis of periodic waves
  6. Market research 

What does SWOT stand for?

Strength

Weakness

Opportunities

Threats

 

The ranking method of options is based on the following criteria:

  • Suistability: Does the strategic option correspond with the company strategy and will objectives be achieved in this way?
  • Feasibility: is the strategic option internally feasible for the organisation? Are knowledge skills and financial resources available? What are the foreseeable reaction? Do those reactions lead to potentially higher costs?
  • Acceptability: is the strategic option acceptable to parties both external and internal
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What is impact assessment?

interpreting trends and assessing the influence of these trends on an individual organisation 

What are the three levels of strategic planning of large companies

  • Company level
  • strategic business unit level
  • functional service unit level

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