Environment and situation analysis - Predicting trends
5 important questions on Environment and situation analysis - Predicting trends
Name the six techniques that provide insight in trends
- extrapolution
- Demand-driven method
- Embryo theory
- analogy
- Analysis of periodic waves
- Market research
What does SWOT stand for?
Strength
Weakness
Opportunities
Threats
The ranking method of options is based on the following criteria:
- Suistability: Does the strategic option correspond with the company strategy and will objectives be achieved in this way?
- Feasibility: is the strategic option internally feasible for the organisation? Are knowledge skills and financial resources available? What are the foreseeable reaction? Do those reactions lead to potentially higher costs?
- Acceptability: is the strategic option acceptable to parties both external and internal
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What is impact assessment?
interpreting trends and assessing the influence of these trends on an individual organisation
What are the three levels of strategic planning of large companies
- Company level
- strategic business unit level
- functional service unit level
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