The political and economic environment - Elements of culture

4 important questions on The political and economic environment - Elements of culture

What are the elements of culture?

1. language
2. Manners and customs
3. Technology and material culture
4 Social institutions
5 Education
6 Values and attitudes
7. Aesthetics
8 Religion

What is the role of language in global marketing?

- Language is important in information gathering and evaluation efforts
- Language provides acces to local society
- Language capability is important to company communications
- Language enables the interpretation of context

What is more important in high-context than low-context cultures and includes time, space, material, possessions, friendship patters and business agreements?

Non-verbal language
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What term refers to attitudes towards beauty and good taste in art, music, folklore and drama of culture?

Aesthetics

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