The socio cultural environment

4 important questions on The socio cultural environment

What are the different levels of culture?

National culture: gives the overall framework of cultural concepts and legislation for business activities

Business/industry culture: every business is conducted with a certain competitive framework. This level has its own cultural roots and history.

Company culture: often contains subcultures. Shared values, beliefs and meanings of the members of a function within the organization

Individual culture: Effected by the other cultural levels. The learning of culture creates individuals due to different environments in learning different individual characteristics

What term refers to one's unconscious reference to one's own cultural values when attempting to understand another culture?

Slef-reference criterion (SRC)

What is the 4 step approach to eliminate SRC

1. Define problems or goal in terms of home country culture, traits, habits and norms

2. Define problems or goals in terms of the foreign culture, traits, habits and norms

3. Isolate the SRC influence in the problem and examine it carefully ro see how it complicates the problem

4. Redefine the problem without the SRC influence and solve for the foreign market situation

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What term refers to planning, execution and evaluation of programs to influence the voluntary behavior of target audiences in order to improve their personal welfare?

Social marketing

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