Secondary data in a digital age

5 important questions on Secondary data in a digital age

How do you correct secondary data?

  • Reliability and validity checks
  • Cross-checks

What are the research objectives for secondary data?

  1. Broad objective                : Specific research examples
  2. Fact-finding                     : Identifying consumption patterns
  3. Model building                : Estimating market potential, forecasting sales
  4. Database marketing      : Enhancing customer database

What is Data mining? ( used for internal sources of secondary data)

Crunching data volumes to see consumer patterns and behaviors 

  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
Discover Study Smart

What are external sources of secondary data?

 

  1. Public sources                          : Libraries
  2. Internet sources                       : Google
  3. Books and publishers             : Journalists
  4. Government sources               : Census and statistics
  5. Media sources                           : 
  6. Trade associations 

Who are the producers of secondary data?

Commercial sources

  1. Market share data
  2. Demographic updates
  3. Public opinion
  4. Consumption and purchase
  5. Advertising research
  6. Single source data

The question on the page originate from the summary of the following study material:

  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
Trustpilot Logo