The role of market research - Marketing research and strategic marketing management

8 important questions on The role of market research - Marketing research and strategic marketing management

( 3.Planning and implementing a marketing mix that will provide value to customers and meet organizational objectives ( 4 P's ) )
What is Pricing?

Finding the amount of monetary sacrifice that best represents the value of customers perceive in a product after considering various market constrains.

( 3.Planning and implementing a marketing mix that will provide value to customers and meet organizational objectives ( 4 P's ) )
What is a Supply chain?

Another term for a channel of distribution, meaning the link between suppliers and customers.

( 3.Planning and implementing a marketing mix that will provide value to customers and meet organizational objectives ( 4 P's ) )
What is Promotion?

The communication function of the firm responsible for informing and persuading buyers.
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( 3.Planning and implementing a marketing mix that will provide value to customers and meet organizational objectives ( 4 P's ) )
What is Promotion research?

Investigates the effectiveness of advertising, premiums, coupons, sampling, discounts, PR and other sales promotions.

( 3.Planning and implementing a marketing mix that will provide value to customers and meet organizational objectives ( 4 P's ) )
What is Integrated marketing communication?

Means that all promotional efforts ( advertising, PR, persona; selling, event marketing, and so forth ) should be coordinated to communicate a consistent image.

( 4. Analyzing firm performance )

What is Total value Management?

Trying to manage and monitor the entire process by which text-decorationconsumers receive benefit from the company.

( 4. Analyzing firm performance )
What is Performance-monitoring research?

Refers to research that regularly, sometimes routinely, provides feedback for evaluation and control of marketing activity.

( 4. Analyzing firm performance )
What are Marketing Metrics?

Qualitative ways of monitoring and measuring marketing performance.

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