The marketing research process - Stages in the Research process

7 important questions on The marketing research process - Stages in the Research process

What is a Literature review?

A directed search of published works, including periodicals and books, that discusses theory and presents empirical results that are relevant to the topic at hand.

What is a Pilot study?

A small scale research project that collects data from respondents similar to those to be used in the full study.

What is a Pretest?

A small scale study which the results are only preliminary and intended only to assist in design of a subsequent study.

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What is a Focus group?

A small group discussion about some research topic led by a moderator who gives guides discussion among participants. 

What is a theory?

A formal, logical explanation of some events that includes predictions of how things relate to one another. A theory is build through a process of reviewing previous findings of how things relate to one another.

What is a research project?

Adresses one of a small number of research objectives that can be included in a single study.

What is a research program?

Represents a series of studies addressing multiple research objectives.

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