PRODUCTS, BRANDING AND PACKAGING
14 important questions on PRODUCTS, BRANDING AND PACKAGING
What is trading up and down in assortment strategy
- Line extension (line stretching and line filling)
- Line pruning (cutting the assortment)
- Upgrading/downgrading (increasing or lowering service)
What is the definition of a (succesfull) brand
What is the definition of a branded product
The purpose is to create added value for a relatively large group of customers
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
For my 1st exam I got a C. Then, I started looking for ways to learn better and I came across Study Smart. Since then I have scored a A+, A, A- and another A. I highly recommend it to everyone who wants to hear it. I am so happy with it!!
I was struggling to finish all my first-year subjects for 3 years. Then I discovered Study Smart, which helped me to finish all of them within 3 months.
Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
Since using Study Smart, my average has increased significantly. I even completed a statistics course with a A+ while I'm bad at statistics. I took on extra courses this year, because of Study Smart. Thanks so much!
Ever since I started studying with StudySmart I passed all my exams !!! No more re-sits!! At first, I was happy with a pass and now I only get good grades. Many thanks!
I aced all the courses I studied with Study Smart. For law, I first scored a D, and now an A! I’m 100% sure that I’ll pass all the courses I study with Study Smart.
I always thought I studied well. My grades were fine. I could never have imagined that applying these study skills would have such a huge and direct impact on my grades, my speed and the pleasure I have in learning.
For the first time, I finally feel totally confident about the way I learn. I have the perfect overview and make great progress in terms of speed and the grades I get. Thanks, Chris!
I immediately started to enjoy learning again, and my grades soared. All of a sudden, everything went better. I highly recommend Study Smart to all students..
Being able to create my materials online made the process of studying so much smoother and quicker. I no longer have to spend a huge amount of my time on creating my summaries.
At first, my notes were a mess. Now I use Study Smart to take my notes in a perfectly structured way. It helps me to save a lot of time and do other things I enjoy.
Students that study with Study Smart get better grades. The system applies all the learning methods in such a way that both well-performing students and students who struggle perform much better.
Hi Chris, I would like to thank you very much. Last year I scored C on a course, and this year I got an A+ thanks to your method! Thank you very much!
The largest effect is that my child is more enthusiastic about school! Every parent wants their children to be happy at school, Study Smart made it happen.
In high school, I failed several exams, and that has really changed now. I actually needed this tool very much back then. Since I started studying with StudySmart, I haven't had any D's. My average score is now an A and those are results I would have never had in the past
With my old method, I passed only 3 out of 8 courses. Since I started taking my notes digitally in Study Smart, I have passed all my courses on the first try. For me, StudySmart takes away the stress of wondering if I will pass or not.
Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
Of what consists a brand
- Brand name
- Visual brand
- Trade mark
- Collective brand
- Hallmark (certified stamp or label)
- Brand image / visuals
Name 3 way to launch a product
- Product launch as a branded product
- Product launch as a private label
- Mixed brand strategy
What are the considerations to opt for branded or private label
- Competition considerations
- Capacity considerations
- Growth considerations
Define 2 types of brand strategies
- Individual brand strategy (chocolate Nestlé, Milka, Kinder)
- Family/Umbrella strategy (Chocolate Nestlé leite, com nozes, branco)
Brand extension (Bic canetas -> tinta corretora -> isqueiros)
Name 2 types of dual brand strategy
- Endorsement (Dove belongs to Unilever)
- Co-branding (brand alliance, such as Nespresso + Krups coffee machines)
What brand levels are there
- A-Brand (Coca-Cola)
- B-Brand (First Choice Cola)
- C-Brand
- Fancy Label
- Private Label / Store Brand (Albert Heijn Cola)
- Store Brand
What are the packaging options for products
- Primary packaging (flask of the deodorant)
- Secondary packaging (box with special offer of 2 deodorants)
- Transport packaging (boxes used during distribution)
- Disposable packaging (1 use only)
- Return packaging (refundable beer crates)
- Refill packaging (Dove refill carton for flasks)
What are the main functions of packaging
- Protection
- Handling
- Communication (information, recognition, image)
Define Product Life Cycle (PCL)
Product class, group, form and variant have their own life cycles.
What are the stages of marketing tools implementation
- Product + promotion
- Promotion + distribution
- Distribution + price
- Price change / new product
Ways to extend the product life cycle
- Product modification (innovation)
- Marketing mix modification
- Market modification (different target group)
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
