What do we learn from media?
3 important questions on What do we learn from media?
Limits of behaviorism: Ratio strain
> Effort involved > reward achieved
> Desensitization to reward cycles
SCT social cognitive theory:
Learning of behavior os governed by three bi-directionally linked system:
Behavior
Personal factors
Environmental factors
Key components of observational learning
1. Attention
2.Retention
3.Production ability
4.Motivation to reproduce behavior
- External incentives; Vicarious incentives'Self incentives; Observer attributes (internal standards, social comparison)
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