Interactive media presende and flow

3 important questions on Interactive media presende and flow

Study by Tamborine on avionics and need satisfaction (2011)

Supports predictions that interactivity boots influence of competence and autonomy
Suggests affect plays greater role at lower levels of interactivity
Suggests non-linear relationship of arousal and interactivity

Play (Rieber) attributes:

It is usually voluntary
It is intrinsically motivating, that is, it is pleasurable for its own sake and is not dependent on external rewards;
It involves some level of active, often physical, engagement
It is distinct from other behavior by having a make-believe quality

Interactivy & media experience

Interactivity is integral to media experience

Can be media centered or user centereDefinition changes with desired causes and effectKnow which aspect is most crucial to your study

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