Corporate Strategy & Diversification
6 important questions on Corporate Strategy & Diversification
What is the Product/Market Growth Matix (Anshof)?
What are the basic directions for corporate strategy (Anshof)?
Diversification: increasing the range of products or markets served by an organization. Related diversification involves diversifying into products or services with relationships to the existing business, conglomerate diversification does not.Market penetration: implies increasing share of current markets with the current product range. Constraints: Retaliation from competitors/Legal constraintsProduct development: is where organizations deliver modified or new products/services to existing markets.Market development: involves offering existing products to new markets. It takes two basic forms:New users & New geographies.
What is the Parenting Matrix/Ashridge Portfolio Display?
- Heartland BU; which parent understands and continue to add value
- Ballast BU; which parent understands, but does not add value
- Value-trap BU; which parent does not understand, but gives value
- Alien BU; which is not understood by parent and does not give value
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- Never study anything twice
- 100% sure, 100% understanding
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What is the Directional Policy (GE-McKinsey) Matrix?
For what are portfolio matrices used?
How is value-added to corporate patent?
- Envisioning (providing vision)
- Coaching/facilitating (to develop capabilities)
- Providing central services and resources
- Intervening (ensure performance, replacing weak personnel
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
