Culture and strategy

9 important questions on Culture and strategy

How can culture influence a strategy?

  • Past influences the current and future strategy
  • By historical legacies which have become embedded
  • Capabilities may have built up over time

What are the reasons for incremental change?

  1. Alignment with environmental change (change gradually)
  2. Success of past (unwillingness to change due to advantages/innovation)
  3. Experimentation around a theme

What are the reasons for strategic drift?

  1. Success of the past/Changes are thought to be temporary (not serious)
  2. Changes not understood (familiar solutions)
  3. Core rigidities (capabilities become difficult to change)
  4. Difficult to change relationships with customers/suppliers/employees
  5. No negative influence on performance (yet)
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What will most likely eventually happen with strategic drift?

  1. Downturn of financial performance
  2. Loss in market share
  3. Decline in share price
  4. Loss of customer loyalty

What is flux? And why is there a downturn in performance?

This is triggered by poor performance; There is a internal unrest about what to do next.

Downturn of performance due to;
  • Strategies may change but the path is not clear
  • Pressure to perform better (by stakeholders)
  • Different opinions

In which four ways can a manager opt historical data analysis?

  1. Chronological analysis; chronological order of events and how the organisation reacted
  2. Cyclical influences; understand when cycles might occur and how industry/market forces might change during these cycles
  3. Anchor points; historical events which were significant
  4. Historical narratives; understanding past decisions through communication

What frames does the culture exist of?

  1. National (or regional)
  2. Organisational field
  3. Organisational
  4. Functional/divisional

What is an organisational culture?

This represents the assumptions/attitude which makes sense of people's organisational context and contribute to how groups respond when facing issues.

Of which four things does the organisational culture exist?

  1. Values; stated
  2. Beliefs; more specific (how people talk about issues)
  3. Behaviors; day-to-day in which organisations operate (seen)
  4. Paradigm (take-for-granted); core of the culture which is difficult to identify (important in relation to the strategy)

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