Export marketing mix

4 important questions on Export marketing mix

What is important to consider when exporting a product?

  • packaging
  • brands
  • the CE mark
  • patents
  • copyright
  • warranty and product guarantee
  • service
  • production abroad
  • exporting know-how

There are 3 basic models for international communication strategy. Which?

  • International: the firm's major concern is the domestic market
  • Multinational: the firm has branches in various countries. This mode of operation is typical of firms with strong brands of international repute
  • Worldwide: head office treats the whole world as one market. Every area calls for different tactics.

The mode of communication in foreign markets depends on three factors. Which?

  • Business objective
  • Type of product/services
  • Type and accessibility of communication methods
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What subjects does the export marketing mix have?

  • Product
  • Pricing
  • Distribution
  • Promotion
  • People
  • Presentation
  • Politics

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