Export marketing mix
4 important questions on Export marketing mix
What is important to consider when exporting a product?
- packaging
- brands
- the CE mark
- patents
- copyright
- warranty and product guarantee
- service
- production abroad
- exporting know-how
There are 3 basic models for international communication strategy. Which?
- International: the firm's major concern is the domestic market
- Multinational: the firm has branches in various countries. This mode of operation is typical of firms with strong brands of international repute
- Worldwide: head office treats the whole world as one market. Every area calls for different tactics.
The mode of communication in foreign markets depends on three factors. Which?
- Business objective
- Type of product/services
- Type and accessibility of communication methods
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What subjects does the export marketing mix have?
- Product
- Pricing
- Distribution
- Promotion
- People
- Presentation
- Politics
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