Export and culture
4 important questions on Export and culture
Factors that can affect cross-cultural business include:
- Who speaks first
- Attitude to religion and nature
- Decision-making
- Time
- Thought patterns
- Personal space
- Material possessions
- Family relationship
- Risk avoidance
- Competitiveness
- Short and long-term planning
- Social behaviour
You will need to modify on or more elements of the marketing mix to make your product suitable for export. What elements?
- Adapting the product
- Adapting promotion
- Adapting price and distribution
- The human factor
You should aim at being able to use the foreign language for all spoken communication, such as:
- formal, informal and social meetings with foreign customers, and work colleagues
- telephone calls, involving sales or enquiries, technical support
- negotiations, video-conferencing and traveling
- public presentations, speeches or languague use at seminars, conferences and exhibitions
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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What are the benefits to speak a foreign language?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
