Researching and selecting foreign markets - Country selection model
3 important questions on Researching and selecting foreign markets - Country selection model
On which pillars does the country selection model rest?
- The filtering process
- The criteria of the various filters
- The factor scoring method
Apart from the country selection model, which export research is also accepted and what are the advantages?
Investing the suitability for export of countries on each continent:
- This method avoids large quantitites of data being collected
- It minimizes the risk that an export country is overlooked
Which general variables are applied in filtering? (suitability for export)
Each country is analysed with the help of the variables just mentioned in order to assess whether it is reasonably profitable.
The degree of risk and the profit (yield minus costs) in the short termThe degree of risk and the profit in the long term
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