Exporting, a structural approach - The Perlmutter theory and the process of internationalization - Marketing functions in the process of internationalization
4 important questions on Exporting, a structural approach - The Perlmutter theory and the process of internationalization - Marketing functions in the process of internationalization
What does the marketing concept imply?
Which ways are there in setting up marketing management and implementing internationalization?
- Traditional export
- Product or sales orientated
(many marketing decisions are taken by the importer) - Export marketing
- The product range is attuned to the needs of the country
- There is a selection of countries where the product range meets a need
- A purposeful policy is formulated and implemented for the target group
- An organizational framework is created within which the export marketing policy may be implemented and controlled - International marketing
- Multimarket marketing
- Global marketing
What is worldwide marketing?
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Based on the internationalization and typology of companies, what can be concluded?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
