Researching and selecting foreign markets - Country selection model - Factor score method
3 important questions on Researching and selecting foreign markets - Country selection model - Factor score method
What is added to each filter by the factor score method?
- Weight
- Score
To which analysis may a country also be subject?
Sensitivity analysis
In filter 2, which people in an organization decide what weight should be attached to the criteria?
Option 1Also General managersArea managersSales managers
Option 2 - The Delphi Method
This method seeks to aggregate opinions from a diverse set of experts, and can be done without having to bring everyone together for a physical meeting. Because the responses of the participants are anonymous, individual panelists don't have to worry about repercussions for their opinions. Consensus can be reached over time as opinions are swayed.
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