Methods of exporting and entry strategies - Choosing an entry strategy
4 important questions on Methods of exporting and entry strategies - Choosing an entry strategy
What is a distribution channel?
Which factors might influence the choice of entry strategy?
- The size of the company
- The nature of the company
- The experience of the company
- The nature of the product
- Nature of the product
- Product differentiation
- Phase of the product life cycle
- Socia-cultural aspects
- Market size & growth
- The situation in the foreign market
- The marketing objective
What form of export results in the least commitment?
- Higher grades + faster learning
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- 100% sure, 100% understanding
On which determinants depends the extent to which a company is willing to tie itself to the foreign market?
- Location
- Company's capacity
- Acceptable risks
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