Exporting, a structural approach - A structural approach to export

6 important questions on Exporting, a structural approach - A structural approach to export

What three elements does a company in general comprise?

  1. Activities
  2. Objectives
  3. Philosophy

What are the activities of a company according to Abell? (mission framework)

  • Who are being satisfied?
  • What is being satisfied?
  • How are consumers' needs being satisfied?

In order to maximize the market value a company must achieve a maximum ...

ROI (return on investment)
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Name examples of secondary targets (to balance short-term and long-term interest)

  • Market share
  • Share in turnover
  • Innovation
  • Productivity
  • Physical and financial resources
  • Achievements of the manager(s)
  • Achievements of the employees
  • Social responsibility

What does the company's philosophy represent?

It represents its standards, values, aspirations and priorities.

Of which five steps does the stakeholder impact analysis consist?

  1. Identify the stakeholders
  2. Identify their interests
  3. Determine what demands they are going to make
  4. Identify the most important stakeholder from the point of view of the organization
  5. Identify the resulting strategic challenges

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