Choosing an entry strategy - Strategic alliances

3 important questions on Choosing an entry strategy - Strategic alliances

Name 3 forms of a strategic alliance

  1. Licence
  2. Contracting
  3. Joint venture

Name 6 advantages of a strategic alliance?

  1. Sharing large costs --> more R&D
  2. New technologies
  3. Speeding up the process of the return on investments
  4. Spreading risks
  5. Economies of scale
  6. Fighting competition

What are the core objectives of an alliance?

  • Strategic benefits
  • Interdependence
  • Commitment
  • Coordination

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