Summary: Export Planning | 9789043017084 | Joris Leeman

Read the summary and the most important questions on Export Planning | 9789043017084 | Joris Leeman.

• 1 Introduction export planning.

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• Out which 4 phases consist export planning?

  Export Policy - internal strategy development (does the company want to export?)
  
  Export Audit - the market entry analysis of the company (which countries are interesting)
  
  Export Plan - international marketing plan
  
  Export Roll-out - implementation of the export plan

• step 1 company overview

  provides an company overview: its history, sales by devision and region, organisation structure, main competitors
  
  visson/mission: vision describes the big picture of the company/ mission is how to achieve the vision
  
  business definition: describes in which the business is active, whom they serve and how
  
  company objective: how the company wants to execute its mission (long-term)
  
  product lines and markets: quick overview of company's sales by product and devision and sales by geographic area

• step 2 internal and external analysis

  internal analysis
  organisation structure: provides first overview. functions, regions, dicision lines
  7s model: model that described 7 factors to organise a company in an effective way
  capabilities: is the company able of going international. size of the firm, company culture, experience
  
  external analysis
  DESTEP: demographic, economic, social, technological, ecological, political
  
  trend anaysis: wach the trends you see from the DESTEP

• step 4 country analysis

  pre-filter phase: a first assessment of the country attractiveness is made (is it easy to import, can they afford it)
  
  filter 1: rough scan. DESTEP can be used together with climate and distance. gives an overview of potential export countries.
  
  filter 2: a detailed market survat is made. includes consumer demand, potential market size, level of competition, marketing mix setup.

• 1.2 Country position and market attractiveness.

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• What are the six factors that Micheal Porter presents which leads to competitive advanvantage of nations?

  - Factor advantages
  - Type of domestic demand
  - National competitiveness
  - Network of internationally competing suppliers
  - Coincidental factors
  - Governmental policy.

• What are factor advantages?

  Basics: advantages in raw materials, climate, location, low& middle level of educated workers.
  Advanced: modern telecommunication, modern infrastructure, highly educated workforce and specialised centres.

• Network of internationally competing suppliers.

  Allows for faster information input of new technologies, insights and innovations.

• On which level do countries compete with each other?

  On tourism
  Medication& health centres
  Logistics ports and distribution
  Financial centres
  Innovation and centre of excellence in specific technology fields.

• What are the 4 types of the EPRG model?

  1. Ethnocentric, home market
  2. Polycentric, locally oriented
  3. Region-centric, regional market
  4. Geocentric, transnational

• 2 Internal and external analysis.

• 2.1 Export Policy

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• What is a Export Policy?

  A strategic framework with principles and international strategic business directions that form the basis for the export initiatives.