Business strategy and internationalisation

6 important questions on Business strategy and internationalisation

What is a Business Strategy?

A strategy to fulfil the mission of the firm.

Name the 5 Competitive Factors of Influence

- Entry Barriers
- Substitutes
- Customers/buyers
- Suppliers
- Rivalry

Market development strategy

Sell more of the same products or services in new markets.
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Core Competences model of Hamel & Prahalad

Looks at competences needed to be able to develop, produce, and sell new products in the near future.

Which 2 models can help determine a firm's strategic management of the product lines?

- BCG Matrix (Boston Consulting Group)
- GE matrix (General Electric)

What are the 2 dimensions of the GE matrix?

Market Attractiveness (External)
& Competitive Strength of SBU (Internal)

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