Business strategy and internationalisation
6 important questions on Business strategy and internationalisation
What is a Business Strategy?
Name the 5 Competitive Factors of Influence
- Substitutes
- Customers/buyers
- Suppliers
- Rivalry
Market development strategy
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Core Competences model of Hamel & Prahalad
Which 2 models can help determine a firm's strategic management of the product lines?
- GE matrix (General Electric)
What are the 2 dimensions of the GE matrix?
& Competitive Strength of SBU (Internal)
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