Export market strategy and entry options
4 important questions on Export market strategy and entry options
Market strategy requires three main elements at stake
industry - 5. entry barries & supply network 6. substitutes &lvl of competition 7. market growth
foreign country - 8. country stability 9. consumer needs
Nine strategic windows
What are the 2 market entry options
indirect - the exporter seling indirectly through a middleman (agant, distributor).
non-equity or equity - if a firm uses equity they by a local company in the export country. non-equity means that the company wants start selling in the export market, but does not invest in an company abroad
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Three types of risk abroad
marketing and market control risk - making mistakes in product features and the way they commicate, brading, marketing promotions and price
supply chain and payment risks - covers operational execution risk and the risk of not being able to enforce payment for the export product
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