Marketing mix and competitive positioning
4 important questions on Marketing mix and competitive positioning
International strategy of market development
- mission - reason existence, values, vision
- business definition - customer needs, target groups, technologies
- segmentation target groups - segmentation, defined target market, positioning
- competitive strategy - choice of product, ch'resource technologies, ch'competitive strategy
- international expension - ch'market entry, ch'adaption, international marketing mix
Four important external trends. shift from...
producer to customer
indirect to direct
push to pull
Plan the marketing mix setup
price - penetration price, target price, transfer pricing, inflation, governmental controls
place - distribution channel, city, supply chain management
promotion - advertising, public relations, sales promotions, personal selling, direct marketing
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Calculate the price setup for the new selected market
- determine the value chain and hannel setup
- define the base price points per product category range
- calculate the consumer price, wholesale price
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
