Concept Development - Completing the concept development

4 important questions on Concept Development - Completing the concept development

What (5) variables may also be used to position a concept/product?

1. Price
2. Quality
3. Speed
4. Dependability (and availability)
5. Flexibility (capacity and volume)

How test large operations?

Using consumer panels and sometimes actually create the real product in selected areas to test consumer action.

How test smaller operations?

By talking and listening, to existing customers and likely competitors'
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What is are benefits for well-structured concept testing?

1. Well-structured interviews relating to a product's benefit and image will produce valuable data to inform the development of the new concept.
2. Well-tested food and beverage concepts have a reduces risk of failure. 

The question on the page originate from the summary of the following study material:

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