Concept Development - Market segmentation
12 important questions on Concept Development - Market segmentation
What are market segments?
What are the 4 sets of criteria to identify the needs, wants and demands of a possible market groupings?
2. Demographic segmentation
3. Psychographic segmentation
4. Behavioural segmentation
What is demographic segmentation?
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What is social class?
For what is personality segmentation used?
What can you do to attract frist-time buyers?
What are 2 behavioural variables that applies to food and beverage products?
2. Loyalty
(5) What other segmentation categorised are used by large companies?
2. Comfortable retired couples
3. Stretched single mums
4. Career focused females/males
5. Competitive male urbanites
What are the most identified recent groupings from an approach based on characteristics of generations? (5)
2. Generation X: the generation after the Baby Boomers.
3. Millennials: (Generation Y)
4. Generation Z
5. Snowflakes:
What is an increasing trend in unity in common causes?
2. Humanitarianism
3. Animal welfare
What is done after the target segment is decided?
What does a business want to achieve with a target segment?
2. Organisational efficiency and effectiveness
3. Profitability
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
