Quality design - Food Quality Design (M)

6 important questions on Quality design - Food Quality Design (M)

*Describe what customer oriented design entails

Comply with consumer demands. How do you incorporate these consumer demands?

-comply with legislative and technological requirements


Which input for product development ?

  • Direct information; focus groups
  • indirect information; complaint analysis

At which 3 levels are design activiteis integrated?

  • Designing for a consumer
  • Designing for an analyst
  • Designing for management
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* Describe structures and procedures for quality design

- Internally : cross-functionality
- Externally: other companies

* Explain why it makes sense to put the consumer perspective in the lead for the design process?


§Customer oriented design
●Starting point: quality guidance, integrating company voice and customer voice and need of customer information

*Discuss whether this starting point is more feasible for small and medius sized companies there for larger companies or the other way around ( so more feasible for lager) companies


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