Summary: Foundation Of Marketing
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Foundation of Marketing
This is a preview. There are 83 more flashcards available for chapter 06/06/2015
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What are markting offers
Some combination of products, services, information orexperiencesofferedto a market tosatifsfy a need or a want -
What is Market myopia
Whenyou make the mistaketo focus on the specific product ratherthanto the benefits anditsexperiences -
What is Building Customer Equity
The totalcombinedcustomer lifetimevaluesof all the company’scustomers -
What is Marco environment
External and uncontrollable factors that influence an organization'sdecision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces. -
What is Market differentiation?
The basis for effective positioning; promising great value -
Explain the consumer decision process
LEARN!! -
What is a price
The sum of all the values that customers give op to gain the benefits of a product or service -
Explain the Cost based pricing strategies
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Explain the Functions Wholesalers Perform
•Selling and promoting
•Buying and assortment building
•Bulk-breaking
•Warehousing
•Transportation
•Financing
•Risk bearing -
What is a sales person?
The direct and often only (interpersonal) link to the customers and as such..
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