Foundation of Marketing
10 important questions on Foundation of Marketing
Emotionality Positive or negative
versus excitable / insecure/ reactive / mood swings
What are the individual differences amongst employees (EQ)
Why Motivate the Workforce?
- intrinsic motivation
Another might not be motivated
- needs external motivation (as this is costing organizations money)
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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Herzberg’s Two-Factor Theory:
Motivationalfactors - focus on content of the work itself
Douglas McGregor
Theory X and Theory Y
Assumes that employees dislike work, lack ambition, avoid responsibility, and must be directed and coerced to perform
Theory Y
Assumes that employees like work, seek responsibility, are capable of making decisions, and exercise self-direction and self-control when committed to a goal.
Job enrichment: Acknowledge that different people want different things
Difference between an Manager and a Leader
Behavioral approach (late 1940’s)
- employee focusedleadership (satisfaction, well being)
Rational decision making proces
Escalation of commitment to a chosen course of action
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
