The Subphenomena of Marketing

8 important questions on The Subphenomena of Marketing

What lies at the centre of consumption?

A need and its satisfaction.

What is the new concept in the digital age of information and products and service economy?

This is focussed around the experience of a consumer.

What's the important shift that is taking place in (consumer related) behavioural sciences?

The shift from cognitive - attitudes and emotions - (mind) to neurologica - consumer sensation and sense-making - (the brain) psychology.
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What is an example of a digitalised sensation?

Virtual reality - where mind and body are separated.

What is the difference between the mind and the brain?

The processes of touch, emotion, memory (mind) etc and take place in the brain.

Name 2 types of subphenomenal marketing. And shortly describe what they entail?

  1. Neurophysiology - where networks of cells in the brains are triggered to see how somebody responds to a certain product or service by monitoring their functioning;
  2. Nanotechnology - the creation of materials, devices and systems through manipulation of matter which targets a human's senses directly and shapes their experience.

What is the main purpose of sub phenomenal marketing?

To improve and enhance the experience of consumption.

What is an important domain of consumer behaviour?

A satisfying experience, or not.

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