The Subphenomena of Marketing
8 important questions on The Subphenomena of Marketing
What lies at the centre of consumption?
What is the new concept in the digital age of information and products and service economy?
What's the important shift that is taking place in (consumer related) behavioural sciences?
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What is an example of a digitalised sensation?
What is the difference between the mind and the brain?
Name 2 types of subphenomenal marketing. And shortly describe what they entail?
- Neurophysiology - where networks of cells in the brains are triggered to see how somebody responds to a certain product or service by monitoring their functioning;
- Nanotechnology - the creation of materials, devices and systems through manipulation of matter which targets a human's senses directly and shapes their experience.
What is the main purpose of sub phenomenal marketing?
What is an important domain of consumer behaviour?
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