The superphenomena of marketing
11 important questions on The superphenomena of marketing
What has the consumer economy - due to marketing - caused as burdens to the environment?
- Overconsumption;
- Waste;
- Harmful side effects.
What are the two main facets, aspects, of the superphenomena?
- 'Concept of sustainable marketing ideology';
- 'The dark face of poverty'.
Explain the concept of sustainable marketing ideology; and name and explain the 2 types of carrying capacity;
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What has been the approach of marketing towards sustainable alternatives until now?
What is the best way for marketing to be sustainable? How can they be proactive (opposed to their earlier reactive approach)?
Why is sustainable marketing not appealing to organisations?
By what is the 'dark face of poverty' (the bad division of the wealthy and poor in the world) caused?
Which two marketing techniques can be seen as a solution to the 'dark face of poverty'?
- The Needs-Means Hierarchy;
- The distributed production-consumption model.
Explain the Needs-Means Hierarchy of Maslow;
Explain the distributed production-consumption model on the superphenomenal level;
How is the distributed production-consumption model managed?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
