The phenomenal structure of marketing

8 important questions on The phenomenal structure of marketing

Name 2 types of business networks?

  1. Production;
  2. Innovation.

What is the 3rd phase in which business networks are evolving?

Distributed production-consumption networks.

What do distributed production-consumption networks entail?

Technology production and consumption are enjoined.
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Give an example of a distributed production-consumption network;

Energy through solar panels, which are called distributed micro production systems. In this sense distributed facilities are the solar panels, which are linked to a core firm (technology specialist) through an information system that provides technical information and controls the computers which are again connected to the panels.

Name 2 advantages of distributed production-consumption networks?

  1. Share of distribution cost is large as every party that is a part of the chain pays their share;
  2. The marketplace is endless - namely the entire world.

What is the greatest outsourcing of production and distribution?

If your consumers are a part of your production and creation process (co-production and co-creation).

What is the shift that is seen in consumer networks?

This is from a vertical consumer network (where information flow was organised from a marketing firm) a  to a horizontal consumer network (where information is shared about a firm but from consumer to consumer).

What power shift is created by the shift seen in consumer networks?

It goes form the institutions to the consumers (who are a part of communities based on trust).

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