The phenomenal structure of marketing
8 important questions on The phenomenal structure of marketing
Name 2 types of business networks?
- Production;
- Innovation.
What is the 3rd phase in which business networks are evolving?
What do distributed production-consumption networks entail?
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Give an example of a distributed production-consumption network;
Name 2 advantages of distributed production-consumption networks?
- Share of distribution cost is large as every party that is a part of the chain pays their share;
- The marketplace is endless - namely the entire world.
What is the greatest outsourcing of production and distribution?
What is the shift that is seen in consumer networks?
What power shift is created by the shift seen in consumer networks?
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