Planning and Goal setting - What contemporary planning issues do managers face?

3 important questions on Planning and Goal setting - What contemporary planning issues do managers face?

Contemporary planning issues:

  1. Planning effectively in dynamic environments: specific but flexible.

Use environmental scanning, e.g. Competitive intelligence --> accurate information about competitors that allows managers to anticipate competitors' action rather than merely react to them.

What are four critical time-points according to the article?

1. Launch but no planning
2. Planning but no plan
3. Planning but no execution
4. Execution but no impact

What are three important themes according to the article?

1. Motivation
2. Leadership
3. Participation

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