Industry and sector analysis - Competitors and makets - Strategic groups
4 important questions on Industry and sector analysis - Competitors and makets - Strategic groups
What are strategic groups?
What are the 2 major categories of characteristics that distinguish between strategic groups?
- Scope of an organization's activities. E.g. product range, geographical coverage.
- Resource commitment. E.g. brands, marketing spend and extent of vertical integration.
How can strategic groups be mapped?
- Two-dimensional charts.
- Method for choosing key dimensions for the axes is to identify top performers and compare them with low performers.
- Characteristics that are shared between either top or low performers are relevant for mapping.
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In what 3 ways is the strategic group concept useful?
- Understanding competition
- Analysis of strategic opportunities. White spaces might be unexploited opportunities or black holes.
- Analysis of mobility barriers. Obstacles to movement from one strategic group to another. Equivalent to barriers of entry but within the industry.
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