Article - akerlof: economcis and identity
6 important questions on Article - akerlof: economcis and identity
There are specific identity-related behavior examples such as the following
• Identity underlies a new type of externality
• It reveals a new way that preferences can be changed → changing social categories and associated prescriptions affect economic outcomes
• It is fundamental to behavior, the choice of it may be the most important economic decision people make
A general utility function is proposed such that it incorporations identity as a motivation for behavior. Uj=Uj(aj, a1-j, cj, Ij) where the utility function depends on j’s identity or self-image Ij, and his actions aj, and others actions a1-j.
Psychology and Experiments on group Identification •
• Competition is not necessary for group identification and its also the most minimal group assignment that can affect behavior
• “Groups” form by nothing more than random assignments of subject to labels → connecting rewards to what label you obtain.
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Examples of Identity-related behavior
• Gender and occupation: female lawyer, a male nurse and woman marine… these are all combination you probably thought the opposite of (conjure contradictions)
• Alumni giving: helps institutions in the image (e.g attending an alumni event for Utrecht University after you graduate… if you graduate). The alumni giving enhances the value of a degree by maintaining the connection.
Gender-job association and sex discrimination law. •
• Legal interpretations of sex discrimination have corresponded to the earlier economic models. This concept occurs because jobs have gender associations.
• An example of this is in American World Airways. The airline wanted the prohibition of ale flight attendants because women were better at doing non-mechanical aspects of the job. This association, however, created an appeal on feminine traits and were deemed irrelevant to the main purpose of the services offered.
Read Akerlof & Kranton’s article on “Economics of Identity”. What are the main assumptions the authors make regarding the factors that affect a person’s utility function? Use the example of “gender identity” to explain the factors.
Prescriptions P (behaviour appropriate for people in different social categories)
Identity: Social status of a category is given by the self-image Ij(·), Identity depends on
• the extent to which j’s own given characteristics ej match the ideal of j’s assigned category, indicated by the prescriptions P.
• the extent to which j’s own and others’ actions correspond to prescribed behaviour indicated by P.
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