Globalisation - Case study: the supply chain of Nike footwear - Marketing
3 important questions on Globalisation - Case study: the supply chain of Nike footwear - Marketing
Where does TNCs like Nike invest a lot in?
Promotion of their products.
What is the journey of a Nike shoe?
1. Beaverton USA, the shoe is designed for how it needs to look like.
2. Indonesia, raw rubber is processed
3. Vietnam, leather is processed.
4. India, raw cotton is processed.
5. South China, assembly and manufacture of the shoe.
6. Netherlands, the shoe is sold.
2. Indonesia, raw rubber is processed
3. Vietnam, leather is processed.
4. India, raw cotton is processed.
5. South China, assembly and manufacture of the shoe.
6. Netherlands, the shoe is sold.
Where is the largest Nike store located?
London's Oxford Street houses.
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