Controlling the global marketing programme
8 important questions on Controlling the global marketing programme
What is the purpose of an marketing budget?
What is the firm's budget and control system (2)
- Building the marketing plan : global marketing decisions regarding the 4Ps: product, price, place and promotion
- budgeting and controllen
What are the two groups of the control system?
- Output control
- behavioural controls
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What is the definition of output control?
What is the definition of behavioural controls?
What are the four main measures of marketing performance
- Product
- distribution
- pricing
- communication
What is the definition of feedforward control?
What are four types of control?
- Strategic control
- effeciency control
- annual plan control
- profit control (budget control)
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