Communication decisions (promotion strategies) - International advertising strategies in practice
4 important questions on Communication decisions (promotion strategies) - International advertising strategies in practice
What are the two challangs by a successful campaign?
- Creative challenge
- implementation challenge
Mention six examples of creative challenge?
- Images
- humour
- animals
- metaphors
- colours
- traditions
Mention four examples of implementing challenges
- Roles and accountabilities
- defined budgets
- a global creative brief
- clear project management and communication
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
Examples of adaptation (localization) strategies?
- Cognac: Hong Kong / China versus Europe
- Prince cigarettes: UK versus Germany
- Gammel Dansk : Denmark versus Germany
- Lego FreeStyle: Europe versus Far east
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding