Communication decisions (promotion strategies) - International advertising strategies in practice

4 important questions on Communication decisions (promotion strategies) - International advertising strategies in practice

What are the two challangs by a successful campaign?

  1. Creative challenge
  2. implementation challenge

Mention six examples of creative challenge?

  1. Images
  2. humour
  3. animals
  4. metaphors
  5. colours
  6. traditions

Mention four examples of implementing challenges

  1. Roles and accountabilities
  2. defined budgets
  3. a global creative brief
  4. clear project management and communication
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Examples of adaptation (localization) strategies?

  • Cognac: Hong Kong / China versus Europe
  • Prince cigarettes: UK versus Germany
  • Gammel Dansk : Denmark versus Germany
  • Lego FreeStyle: Europe versus Far east

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