International pricing strategies compared with domestic pricing strategies
4 important questions on International pricing strategies compared with domestic pricing strategies
For many small and medium-sized enterprises (SMEs) operating in domestic markets, pricing decisions are based on:
- Relatively straightforward process of allocating the total estimated cost of producing
- managing and marketing a product or service
- adding appropriate profit margin
Problems for Small and medium-sized enterprises operating in domestic markets are:
- When costs increase and sales do not materialize
- when competitors untercut them
In international markets, pricing decisions are much more complex because:
- fluctuations in exchange rates
- accerlerating inflation in certain countries
- the use of alternative payment methods (leasing, barter, counter-trade)
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What is the special concern to the global marketing manager?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
