Organisation and control of the global marketing programme

5 important questions on Organisation and control of the global marketing programme

What is considered wrong in rule based negotiation culture?

Cheating

What is wrong based on relationship negotiation culture?

Bribery

What is considered instrumental strategy?

Persuaion
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Formula net profit (before tax)

Net marketing expenses - other operating expenses

What is the purpose of global marketing plan?

To create sustainable competitive advantage int he global marketplace

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