Communication decisions (promotion strategies) - The communication process
6 important questions on Communication decisions (promotion strategies) - The communication process
What is reverse marketing?
What are the five factors influencing the communication situation:
- Language differences
- economic differences
- sociocultural differences
- legal/regulatory differences
- competitive differences
Context of home country (2):
- Sender, firm with an offering (product or service)
- message, firm's message translated into ''market'' language
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Context of foreign country (2):
- Channel or medium, mass communication medio or personal selling (word of mouth) etc.
- receiver (audience) potential customer
Language differences in communication situation, need to change (3):
- Trade names
- sales presentation materials
- advertisements adapted and translated
Legal and regulatory conditions:
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